I read something interesting this evening. It was in some blurb I got from Microsoft pushing Vista.
On my Windows Sidebar, I have a notepad to make notes to myself, a small calendar so I can see the date, local weather so I know whether or not to bring the dog in from the cold, a clock to tell me when it's time to stop working, and a newsfeed so I can stay in the loop with the outside world. Having exactly the information that I want and need at a glance saves me a lot of time. I don't have to search in multiple areas to find it, because it's already there.
The author needs Vista so that she knows whether or not to bring the dog in from the cold. It's hardly a selling feature, really, is it?
Now, don't get me wrong, much as I may claim to hate computers, I'm sitting here typing on one now, I use them all the time, and I've been through a pretty impressive range of music players, personal organisers and mobile phones in my time. And I believe that the various technologies are evolving, and will continue to evolve and converge over the next few years. But honestly... there's evolution and there is taking the piss.
I remember a few years ago, Windows me was launched. At the time it was launched with the phrase "The Me Generation: Get upgraded to first class with Microsoft Windows Millennium Edition. Available on September 14, it's all you need to bring your PC into the digital age." At the time I found this amusing because I'd been using a digital PC for years by then.
And now, Vista can tell you when it's a bit cold for your dog to stay outside. There's already an analog device that does that perfectly well. It can also tell you all sorts of information, like when it's getting dark and whether or not it's raining. You probably already have several. And of course, it's simply called a window.
So, Vista is just like having Windows :o)
Posted by DM
February 14, 2007 9:28 PM
There are many things about Microsoft Windows that annoy me. One of them is the marketing guff which is what you seem to be getting at here.
Another is any phrase that appears on screen that starts "Windows is..." where it's starting up or shutting down or whatever. I'm not the best when it comes to grammer but, every now and then, "Windows is doing something" just looks so *wrong*. I think it's because it's a plural doing something so it probably should be "Windows are..." which makes even *less* sense because "Windows" is the trademarked name of the product.
Heh, Microsoft are really scraping the bottom of the barrel to try and sell Vista. I wonder if it will work.